Social Business Spotlight: The Heart of Business
August 2, 2016 Written by: Brent Wolfe
The Grateful Dead pioneered a new way to build success in the 1960s. Rather than follow the norms of recording albums in order to tour, and regulating their fans through agencies, the Grateful Dead worked with their fans and treated them as partners in their plan and direction for their music. Within the band, each person was critical to the group – from the drummer to the guitarist to the keyboard, together their unique roles and fan following contributed to the success of their sound and the rapid growth of their popularity together.
In today’s fast-changing, global market, ecosystems are critical to success in business. Just like playing in a band, if you don’t have the right partners complementing your skills and rounding out your portfolio, you’re not likely to make a mark.
Seventy percent of CxOs plan to expand their partner network. Think about that statement for a moment. In the interconnected market that exists today, have you ever truly succeeded alone? Gone are the days when we fight for market share in one small segment. We’re in the age of partnerships, mutual growth and relationships. Apple and IBM. Spotify and Uber. Google and Twitter. Though these companies are global giants, they’re setting examples of success through partnerships.
Amidst the spreadsheets, market predictions, budgets and product launches, we often lose focus on the end goal. That it is not really about building a single solution to better invoicing, or quality control, or regulation tracking. It’s about infusing the people behind these solutions with a passion to want to help the company achieve its value in the market. They believe in it. So much so, they want to practice, practice, practice to do their best and ultimately perform – for market and customer acceptance. Or as we often see in the media streams: like it – I am going to tell my friends about it. And thus a community of fans is born. So how does one support their most valuable asset?
People are at the heart of business. How can a business empower its employees to see opportunities you can’t? Instill passion so they can be the best they can be? Do their best work on a Friday afternoon and look forward to Monday mornings? How can you empower your employees to partner and collaborate with others to steer your company to larger success in the market – to achieve more likes? It’s our belief that companies need to focus on enabling people to build and sustain great relationships by provide them with the right resources and information, so that they can collaborate seamlessly between all team members including partners and customers. As any professional musician will tell you: it’s hearing what others are playing on stage that is key. Imagine a team that can listen to each other. This is where innovation is born and why the Grateful Dead were the #1 jam band in the world.We know businesses across the globe are struggling to solve the complex interplay between their collaborative platform and their business solutions. The Heart of Business Tour was created in an effort to shed light on how one set of solution partners – like a band – works together to enrich the IBM Collaboration platform with integrated business solutions. And like a concert there’s nothing better than meeting the band, hearing the music and sharing the experience with other fans.
The goal at the events are to learn, share and socialize: about how industry, customers and teams are using these solutions along with a business collaboration platform to increase value for business. Each partner brings a unique skill and proficiency to the collaborative experience. Each excels in their own market niche and together; they create a lasting impression.
Starting in 2015, the tour has met up with hundreds of partners, clients, media consultants and thought leaders in San Francisco, Chicago New York and recently in Boston. With millions of impressions under our belt the tour will continue, meeting fans in person and online.
It’s easy to focus on the product, but at the end of the day, the heart of business is about people, connections and relationships. Maximize those and the rest are all problems your employees can solve for you.