Heart of Business Boston 2016

Hard Rock Cafe Boston

Location:  Hard Rock Cafe Boston, 22-24 Clinton St, Boston, MA 02109
Date and time:  June 9, 2016.  4:30 – 8:30 p.m.
Download the Invitation PDF here.

Rethinking Customer Relationships
in the Cognitive Era

Join the Heart of Business Tour on June 9th at the Hard Rock Cafe in Boston to learn, share, and socialize.

Please join Eric Lesser, Chris Crummey, and Evan Kirstel along with special guests and business leaders from Box, Badgeville, GENBAND, Hootsuite, IBM, Kaltura, panagenda, Riva CRM Integration, Trilog, TrustSphere, Rocket Software, videoBIO and your peers at an information-packed, interactive event.

People are at the heart of business. Successful companies, regardless of their size, are collaborating more effectively with their partners and customers by leveraging solutions that enable their teams to innovate faster, maintain great customer relationships, collaborate more effectively inside and out, and deliver meaningful outcomes.
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4:00 p.m.

Doors open. Refreshments and food.

4:30 p.m.

Welcome to the Heart of Business Tour

4:45 p.m.

Eric Lesser – Creating value with cognitive


Eric Lesser

Research Director, IBM Institute for Business Value, IBM

Eric Lesser is the Research Director and North American Leader for the IBM Institute for Business Value (IBV). He leads a global team of over 50 professionals responsible for driving IBM’s research and thought leadership across a range of industry and cross-industry topics. In addition to setting direction and providing oversight across the IBV research portfolio, his most recent publications have focused on the impact of analytics, workforce and human capital issues, social business and enterprise mobility.

Chris Crummey

Worldwide Director of Sales, Social Business & Exceptional Web Experience, IBM

Chris leads a global team of thought leaders focused on the areas of social business and digital experience. He works with a wide variety of IBM’s most important clients communicating their best practices to a global customer base. His business unit generates 450 million dollars in revenue to IBM annually and represents one of the fastest growing and profitable segments of IBM software business.

5:10 p.m.

Storytellers – Meet the solution leaders in an interactive setting

6:15 p.m.

“Battle of the Brands”

We are very pleased to have social media expert, Evan Kirstel, join us at the Heart of Business Boston event. Evan will serve as the moderator for the “Battle of the Brands” competition.

7:30 p.m.

Announcements – The votes are in! Fan shout-outs.

8:30 p.m.

Good night and thank you!

Meet great people. See great solutions. Hear great stories.  Learn how:

  • Companies are rethinking their game.
  • Sales, marketing and LOB are leveraging modern technologies to build strong relationships and using analytics to effectively stay on top of their daily business needs.
  • Relationship platforms and digital motivation are helping companies create more value and differentiation.
  • Businesses are embedding real-time cognitive collaboration and communications to act more quickly.
  • Social Project Management is increasing customer satisfaction.
  • CIOs and IT Management are preparing their collaboration environments to meet the evolving demands of cloud and mobile customers.