What is Social Business?

At the Heart of Business event in Boston, we asked presenters to give us their thoughts on what social business means to them. The perspectives were as varied as the presenters themselves, but a common thread was the ability to bring together organizational teams, customers, and partners to collaborate and drive innovation in new and better ways. This new way of seamlessly working together as a team – in groups from two people to enterprise-wide collaboration across borders – is the next evolution in transforming the way business is done. Spreading ideas that inspire. Having the right tools at the right time to deliver business value in ways never before possible. Working toward a common goal. Innovation that keeps companies ahead of the competition.

The Heart of Business Team’s perspectives on Social Business

Team brainstorming activity on “What is Social Business?”

Are you familiar with Wordle It’s a fun tool for creating “word clouds.” During the Heart of Business event in San Francisco, we kicked off the morning by asking participants how they would define Social Business in one or two words. The group had some really good ideas and we thought we’d share our Social Business word cloud with you. (This might be a fun activity for your team to do internally as you define and build out your Social Business strategy.)


Get Social!

What does Social Business mean to you? How are you leveraging Social Business to deliver better business outcomes?

We invite you to share your thoughts and ideas on Twitter using the hashtag #HeartofBusiness.